• Optimize your listings for Amazon’s A10 algorithm by focusing on buyer behavior, product relevance, and off-Amazon traffic.

• Drive quality external traffic from sources like Google Ads and social media to boost organic rankings.

• Invest in a high-quality, click-worthy main image that improves click-through rates and conversions.

• Use advanced PPC tactics with segmented keyword targeting, bid adjustments, and performance monitoring.

• Ensure your product detail pages are mobile-optimized for better engagement and conversion on smaller screens.

• Leverage Amazon Brand Analytics and data tools to target niche keywords and continuously analyze and adapt your strategy.

Struggling to move up the ranks on Amazon.com in 2025?  With more competition and smarter shoppers, simply listing a product isn’t enough to win visibility—or sales.

To rank higher, sellers must now align with Amazon’s evolving A10 algorithm, which places a strong focus on customer experience and off-Amazon traffic. That means optimizing your listings with relevant, niche keywords and boosting performance through quality external sources like Google Ads, influencers, or your own email list.

Creating a high-converting main image is another must—if it doesn’t stop the scroll, it won’t get the click. Advanced PPC strategies, such as targeting long-tail keywords and retargeting with Sponsored Display, can further drive relevance and conversions.

Finally, your reviews, inventory consistency, and use of Amazon's data tools like Brand Analytics are key to staying competitive. To rank higher on Amazon US in 2025, success depends on strategy, not shortcuts—keep testing, refining, and evolving.

Advanced strategies for ranking higher on Amazon.com in 2025

#1 Optimize for Amazon's A10 algorithm

If you’re selling on Amazon.com in 2025, understanding and optimizing for the A10 algorithm is essential to improving your organic rankings. Unlike its predecessor, Amazon A9 algorithm and A10 places a stronger emphasis on buyer behavior, product relevance, and off-Amazon signals shifting the focus from just keyword stuffing and aggressive bidding to overall listing and sales performance.

For Amazon USA sellers, this means your product must not only be discoverable but also genuinely appealing and trusted by shoppers. A10 gives more weight to factors like seller authority, conversion rate, sales velocity, and how well your product performs after the click.

Here’s how to align with it:

• Start with strong keyword targeting. Use relevant, buyer-intent search terms that reflect how your U.S. audience actually shops.

• Boost your organic traffic. A10 favors listings that perform well from external sources—consider sending traffic from social media, influencers, or Google.

• Improve CTR and conversions. A click-worthy main image, competitive pricing, and optimized bullet points and descriptions play a major role.

• Prioritize inventory health. Running out of stock can hurt ranking more than you think. Stay in stock and use FBA to support fast, reliable delivery.

• Focus on seller performance. Response time, order defect rate, and feedback all impact your visibility.
  
  
  

In 2025, ranking well isn’t about tricks — it’s about building a strong product presence that Amazon’s algorithm recognizes and rewards. Start by aligning your strategy with how A10 actually works, and your visibility will follow. 

For many sellers, using an expert Amazon listing optimization service can make this process more efficient, ensuring your titles, keywords, images, and backend details are fully aligned with what the algorithm prioritizes.

#2 Boost organic ranking with external traffic

In 2025, relying solely on Amazon's internal traffic is no longer enough if you're aiming to rank higher on Amazon.com. For Amazon USA sellers, driving external traffic has become one of the most powerful levers for improving organic visibility—and the A10 algorithm rewards it.

Why does this matter? 

Because Amazon’s A10 algorithm now gives more weight to conversions coming from outside the platform. Traffic from external sources like Google Ads, Facebook, Instagram, influencers, and even your email list signals to Amazon that your product has wider demand and relevance.  This can give you a noticeable boost in organic rankings, especially for competitive keywords.

For example, if you're selling a vitamin supplement, sending qualified traffic from a targeted blog post or health-focused Facebook ad to your Amazon listing can result in higher click-through rates, conversions, and ultimately improved keyword rankings.

But not all traffic is equal. Amazon values quality and engagement—so sending random traffic just to increase visits won’t help. Focus on sources with high purchase intent and ensure your product listing is optimized to convert.

You can also consider using tools like Amazon Attribution to measure the effectiveness of your external campaigns. This data can help you refine your strategy and understand what’s really driving performance.

In a crowded marketplace like Amazon USA, external traffic gives you an edge. It not only boosts visibility but also supports long-term growth by building brand awareness beyond Amazon’s walls—making your product harder to ignore, and easier to rank.

#3 Invest in creating a click worthy main image

In 2025, your main image isn’t just a product photo—it’s your first impression, and on Amazon.com, it can make or break your ranking. With more sellers entering the market and search results becoming more visual, the importance of a click-worthy main image has never been higher.

Amazon’s A10 algorithm rewards listings with high click-through rates (CTR), and your main image directly impacts this. If shoppers don’t click, they don’t buy—and if they don’t buy, you don’t rank. For Amazon USA sellers, investing in a professional, high-performing main image is essential. It should not only follow Amazon’s technical guidelines but also stand out in a crowded search result.

Here are key features of a click-worthy main image:

• High-resolution (at least 1600px on the longest side) for crisp, zoom-enabled display.

• Clear white background (RGB 255,255,255) to comply with Amazon’s guidelines.

• Well-lit product with sharp focus to highlight details and material quality.

• Accurate size and scale representation so shoppers know what they’re getting.

• Minimal shadows and no distracting reflections to keep the focus on the product.

• Front-facing or best angle of the product to showcase its primary use or benefit.

• No text, logos, or lifestyle props to meet compliance and keep visuals clean.
  
  
  

In a mobile-first shopping experience, where users scroll quickly and make split-second decisions, your main image must stop the scroll and drive clicks—directly influencing your sales and ranking.

#4 Leverage advanced PPC tactics

For Amazon USA sellers aiming to rank higher in 2025, leveraging advanced PPC (Pay-Per-Click) tactics isn’t just helpful—it’s essential. With Amazon’s A10 algorithm giving more weight to conversion-driven traffic and buyer engagement, your ad strategy directly impacts organic ranking.

Basic campaigns won’t cut it anymore. You need a structured approach targeting different customer stages. Start with Sponsored Products to capture ready-to-buy shoppers. Add Sponsored Brands to increase brand visibility and use Sponsored Display to retarget visitors who didn’t purchase. Take this example: you're selling a premium insulated water bottle. A generic campaign using keywords like “water bottle” might bring traffic, but not sales. 

By segmenting keywords targeting “leak-proof gym water bottle” in one ad group and “stainless steel insulated bottle” in another—you can better manage your budget and drive high-intent clicks. Layer in negative keywords like “kids” or “plastic” if those don’t match your product to avoid wasting money.

Use dayparting to boost bids during peak shopping hours (like evenings or weekends) and apply placement modifiers to prioritize top-of-search positions, which convert better than rest-of-search or product page ads. 

Most importantly, monitor performance continuously. Track ACoS, CTR, and conversions through Amazon Campaign Manager or tools like Helium 10 or Perpetua. Refine your strategy weekly—not monthly.

Advanced PPC in 2025 is about smart decisions, not just bigger budgets. With a data-backed approach, you’re not only increasing sales — you’re improving rank and long-term growth. To truly beat Amazon competition, you need more than ads; you need precision targeting, optimized listings, and continuous campaign refinement that pushes your products ahead in both visibility and profitability. 

#5 Optimize your product detail page for mobile shopping 

In 2025, optimizing your Amazon product detail page for mobile users is no longer optional—it's essential. Over 70% of Amazon shoppers in the U.S. now browse and purchase directly from their mobile devices, and that number continues to grow year after year. If your listing isn’t mobile-friendly, you're likely losing clicks, conversions, and ultimately, ranking.

Mobile shoppers scroll fast and make split-second decisions. That means your key selling points must be visible and compelling at a glance. Start by ensuring your title is short, relevant, and easy to read without being cut off on smaller screens. Avoid keyword stuffing—it won’t help and can hurt readability.

Your main image is also critical. On mobile, it’s the first thing shoppers notice. Make sure it's high-resolution, zoomable, and clearly shows your product’s core benefits. Additional images should tell a story—highlight features, usage, and scale—without overwhelming the user.

Bullet points should be short, benefit-driven, and mobile-optimized. On mobile, users typically see only the first few bullets without expanding the section, so prioritize your strongest value props up top. Also, make sure A+ Content is well-structured and loads fast. Many U.S. shoppers will bounce if they encounter clutter or delays.

For Amazon USA sellers, mobile optimization isn't just about aesthetics—it directly impacts conversion rate, time-on-page, and ultimately, ranking in Amazon’s A10 algorithm. A mobile-optimized listing creates a smoother experience, builds trust faster, and helps your product stand out in a competitive market.

#6 Focus on product reviews and ratings

In 2025, product reviews and ratings remain one of the most powerful ranking factors on Amazon.com. For U.S. sellers, these aren’t just trust signals—they directly influence your product’s visibility and conversion rate. Amazon’s A10 algorithm gives weight to customer satisfaction, and consistently positive reviews play a major role in boosting organic rank.

According to recent data, products with an average rating of 4.5 stars or higher convert up to 12% better than those with 3.5 stars or lower. Additionally, listings with 100+ verified reviews see significantly more traffic and higher ranking positions in search results compared to those with fewer than 25.

Getting reviews today is tougher than ever due to Amazon’s strict policies, but it’s still possible—and essential. Leverage programs like Amazon Vine to collect early reviews, and follow up with customers through Amazon’s Request a Review feature to increase your chances of gaining feedback.

Make sure to respond to negative reviews professionally and resolve issues quickly. Doing so not only improves customer satisfaction but shows Amazon that you're actively managing your brand. Also, focus on review quality, not just quantity. Encourage buyers to leave detailed, helpful feedback. This helps future customers make better decisions and boosts your listing’s credibility.

In short, reviews are more than social proof—they're an essential part of your SEO and conversion strategy. If your product has low ratings or too few reviews, it will struggle to rank, no matter how much you spend on ads or optimize your listing.

#7 Use inventory and fulfillment smartly

In 2025, inventory and fulfillment are more than backend operations—they’re ranking factors that can directly impact your visibility on Amazon.com. For Amazon USA sellers, staying in stock, maintaining fast delivery promises, and using Amazon’s preferred fulfillment methods is critical to maintaining high search rankings.

Amazon prioritizes sellers who offer a seamless customer experience, and a major part of that is reliable fulfillment. According to Amazon data, products enrolled in FBA (Fulfilled by Amazon) are more likely to win the Buy Box and appear higher in search results. FBA listings also benefit from faster delivery tags like “Get it tomorrow,” which influence click-through and conversion rates.

But it's not just about using FBA—it’s about planning inventory smartly. Stockouts can harm your organic ranking quickly. If your top-performing product goes out of stock, it can lose its rank, and regaining it takes time and ad spend. Conversely, overstocking leads to higher storage fees, especially with Amazon’s updated warehousing costs and capacity limits introduced in 2024. 

Moreover, Eighty-two percent of sellers use Amazon FBA as their primary fulfillment method. This high adoption rate shows that many Amazon USA sellers trust FBA for its convenience, Prime eligibility, and streamlined logistics. 

However, it also means sellers must carefully compare FBA’s costs and benefits against FBM to choose the method that best protects their margins and supports long-term growth.

To rank higher, forecast demand accurately, manage restocks efficiently, and use Amazon’s inventory tools like Restock Inventory and FBA Dashboard. For large catalog sellers, programs like Amazon’s Supply Chain by Amazon can offer additional leverage with improved logistics control.

#8 Target niche keywords and long-tail searches

In 2025, ranking higher on Amazon.com isn’t just about targeting high-volume keywords—it’s about being precise. For Amazon USA sellers, focusing on niche keywords and long-tail search terms can be a powerful way to gain visibility, especially in competitive categories.

Niche keywords are highly specific terms that describe your product in detail. Long-tail keywords often include 3–5 words and reflect what customers are actually searching for when they’re closer to making a purchase. For example, instead of just targeting “yoga mat,” a long-tail keyword like “extra thick non-slip yoga mat for hardwood floors” speaks to a particular customer need and attracts buyers with clear intent.

These types of keywords tend to have lower competition and higher conversion rates because they match user intent more accurately. They're also more likely to surface your product in voice search and mobile queries, which are growing rapidly on Amazon.com.

To uncover these opportunities, use tools like Amazon Brand Analytics, Helium 10, or data from your customer reviews. Then, naturally incorporate these keywords into your product title, bullet points, backend search terms, and even image alt text (if used in  Amazon A+ content).

By targeting niche and long-tail keywords, you’re not just chasing traffic — you’re attracting the right customers who are ready to buy. This focused approach is a key part of Amazon SEO USA strategy, helping smart sellers rank higher in 2025 by improving relevance, boosting conversions, and staying competitive in crowded categories.

#9 Use Amazon’s brand analytics and data tools for precision targeting

In 2025, ranking higher on Amazon.com is no longer just about good listings and strong keywords—it’s about using the right data to guide every move. For Amazon USA sellers, Amazon’s Brand Analytics and other data tools offer a serious competitive edge when used correctly.

Brand Analytics gives you access to valuable insights like top search terms, click and conversion shared by ASIN, and demographic data. This means you’re not guessing which keywords to target or which products your competitors are ranking for—you’re working with real, actionable information. 

For example, if you’re selling fitness bands, Brand Analytics can show you what related search terms are driving traffic and which competitor listings are actually converting.

Sellers who use this data to fine-tune their PPC targeting, adjust their product titles and bullet points, or discover missed keyword opportunities often see stronger performance across both paid and organic rankings. Pair this with tools like the Search Query Performance dashboard and Market Basket Analysis, and you can build smarter campaigns and better understand customer behavior.

The takeaway? 

If you're not using Amazon’s data to guide your decisions, you're falling behind. In a marketplace this competitive, data-driven precision isn’t optional—it’s essential to staying visible and profitable on Amazon.com in 2025.

#10 Analyze and adapt constantly

In 2025, staying competitive on Amazon.com isn’t about setting up a great listing once—it’s about consistently analyzing and adapting. The marketplace evolves fast, and so do your competitors. If you’re not actively tracking performance and adjusting your strategy, you risk falling behind.

For Amazon USA sellers, this means going beyond just monitoring sales. You need to keep a close eye on key metrics like click-through rate (CTR), conversion rate, ACoS, and TACoS. These numbers reveal how well your listing, ads, and keywords are actually performing in real-time.

Regularly reviewing search term reports, PPC performance, and review trends can highlight what’s working—and what isn’t. For example, if a once high-converting keyword starts underperforming, it could be due to increased competition or changes in customer behavior. 

Catching that early allows you to pivot your strategy, test new keywords, or optimize your listing. Adaptation also means watching your competitors. Tools like Brand Analytics can help you track share of voice, identify new trends, and benchmark performance. Success on Amazon today demands agility. 

By constantly analyzing data and making informed adjustments, you can stay ahead of algorithm updates, rising competitors, and shifting consumer expectations—giving your brand a long-term edge in the crowded U.S. marketplace.

Final words 

Ranking higher on Amazon.com in 2025 takes more than basic listing optimization—it demands a data-driven, multi-layered strategy. From aligning with the A10 algorithm to leveraging external traffic, advanced PPC, and mobile-first design, every element must work together to drive visibility and conversions. 

Amazon USA sellers who succeed are those who continuously adapt, use available tools smartly, and focus on long-term performance not quick wins. If staying competitive on Amazon feels overwhelming, you’re not alone and you don’t have to figure it out all on your own. With the right strategy, tools, and small ongoing adjustments, ranking higher becomes more achievable and less of a guessing game. 

Take a step back, look at what’s working (and what’s not), and consider where a more focused approach or partnering with an experienced Amazon consultant could make the biggest difference.