# BidBison

> Expert-level Amazon ad management, on autopilot, without hiring an expert. BidBison is an Amazon Sponsored Ads automation platform: pick a goal, set a target ACoS, and its expert-built strategy engine manages every bid, budget, and keyword around the clock.

BidBison is a product of eStore Factory, a certified Amazon advertising agency operating since 2014. It is available two ways: a self-serve tool (free during launch, normally $99/mo) and a done-for-you managed service ($499/mo). BidBison is not affiliated with or endorsed by Amazon.

What makes BidBison different from rule-based automation:
- **Anti-oscillation bid control** — keeps bids inside a sensible band instead of bouncing them up and down every day.
- **New-to-brand keyword protection** — keeps valuable Brand keywords alive even when last-click math makes them look expensive.

## Pages
- [Home](https://www.bidbison.com/): Product overview, the strategy engine, day-parting, keyword intelligence, reporting, alerts, and pricing.
- [How it works](https://www.bidbison.com/how-it-works/): The four-step flow — connect your account, pick a goal, set a target ACoS, and let BidBison run it around the clock.
- [Features](https://www.bidbison.com/features/): Full feature set — goal-based strategies, custom Rule Book, day parting, scheduling, search-term harvesting, negative keywords, reporting and export, and proactive alerts. Coverage: Sponsored Products, Brands, Display, TV across US, UK, AU, CA.
- [Amazon PPC Automation](https://www.bidbison.com/amazon-ppc-automation/): Pillar page defining Amazon PPC automation, who it fits, and the automation categories BidBison covers.
- [Target ACoS Automation](https://www.bidbison.com/target-acos-automation/): How BidBison automates bids toward a target ACoS with anti-oscillation bid control.
- [Search-Term Harvesting](https://www.bidbison.com/search-term-harvesting/): The harvest → promote → negate workflow for turning Auto/Broad search terms into keywords.
- [Amazon PPC Alerts](https://www.bidbison.com/amazon-ppc-alerts/): Proactive alerts — Buy Box lost, out-of-stock spend, rejected campaigns, billing issues, ACoS spikes, price changes, review drops.
- [Playbooks](https://www.bidbison.com/playbooks/): The five goal-based playbooks (Get found fast, Maintain ACoS, Scale winners, Reduce ACoS, Clear stock), each with who it's for, inputs, logic, risks and KPIs.
- [Facts](https://www.bidbison.com/facts/): Maintained source-of-truth page — what BidBison is, marketplaces, capabilities, pricing and support.
- [Compare](https://www.bidbison.com/compare/): Fair, fact-checked comparisons vs Helium 10 Ads, m19, Perpetua, Scale Insights, Sellozo and Ad Badger, reviewed quarterly.
- [PPC Waste Audit](https://www.bidbison.com/ppc-waste-audit/): Free instant estimate of wasted Amazon ad spend from zero-order search terms and Auto/Broad share.
- [ACoS Calculator](https://www.bidbison.com/acos-calculator/): Free ACoS, TACoS and break-even ACoS calculator.
- [Resources](https://www.bidbison.com/resources/): Amazon PPC guides — ACoS benchmarks, bid strategy, waste reduction.
- [Blog](https://www.bidbison.com/blog/): Amazon PPC articles — automation, ad-type budget strategy, and more.
- [How to Choose Amazon PPC Automation Software in 2026](https://www.bidbison.com/blog/amazon-ppc-automation-software-2026/): Buyer’s guide to Amazon PPC software — key features, common mistakes, tool comparison, and pricing models.
- [Amazon PPC Automation Guide](https://www.bidbison.com/blog/amazon-ppc-ai-software-automation-guide/): What Amazon PPC AI software does and why manual bidding is being replaced by automation.
- [Sponsored Products vs Brands vs Display Budget Guide](https://www.bidbison.com/blog/sponsored-products-vs-sponsored-brands-vs-sponsored-display-budget-guide/): How to split Amazon ad budget across Sponsored Products, Brands, and Display by product stage.
- [Managed service](https://www.bidbison.com/managed-service/): Done-for-you Amazon PPC management by eStore Factory specialists, $499/mo, flat fee, cancel anytime, full dashboard transparency.
- [Pricing](https://www.bidbison.com/pricing/): Two paths — self-serve (free during launch, normally $99/mo, no card) and managed ($499/mo). Includes a pricing FAQ.
- [About](https://www.bidbison.com/about/): Why eStore Factory built BidBison and the agency story since 2014.
- [Contact](https://www.bidbison.com/contact/): Book a demo or start the managed-service conversation.

## Key facts
- Goal-based strategies: Get found fast, Maintain ACoS, Scale winners, Reduce ACoS, Clear stock, plus dedicated Sponsored Brands / Display / Video playbooks.
- Self-serve plan: free during launch (normally $99/mo), no credit card required.
- Managed service: $499/mo, never affected by the launch promotion.
- Made by eStore Factory, certified Amazon agency since 2014.
- Not affiliated with or endorsed by Amazon.