50% higher ROAS, 35% more sales with zero extra budget
Mission
Background
A rapidly growing health supplement brand had been running PPC ads to drive traffic to its Amazon listings. But despite decent sales, their ad spend was ballooning every month without a corresponding increase in profits. With fluctuating results and no clear way to optimize spend, they struggled to see consistent ROI.
Challenge
Fluctuating results: Month-to-month sales and ad performance varied drastically.
Unpredictable ROI: Return on ad spend (ROAS) kept dipping, and the team was unsure of how to stabilize it.
Spending blind: The brand had no visibility into what was driving true profits vs just sales volume.
Missed opportunities: Manual adjustments didn’t keep up with real-time changes in consumer behavior.
Solution
After turning to BidBison, the brand set up automated, profit-driven ad campaigns to track actual sales and minimize wasted spend.
Step 1: Apply data-backed automation
BidBison’s AI identified underperforming keywords and adjusted bids to prioritize top-performing terms that drove conversions, instantly optimizing spend allocation.
Step 2: Focus on high-converting audiences
BidBison used advanced targeting to hone in on high-intent keywords while filtering out irrelevant clicks, which maximized the budget’s impact.
Step 3: Shift to ROI-based metrics
Rather than focusing on ACoS, the brand began tracking ROAS (return on ad spend) against real profit margins. BidBison aligned bids with these figures, ensuring profitability while driving sales.
Step 4: Real-time bid optimization
Automatic bid adjustments in real time helped the brand scale campaigns without manual intervention, keeping the spend efficient and targeted.
Results (45 days)
50% higher ROAS with the same budget
35% more sales after optimizing PPC strategy
Wasted ad spend reduced by 40%
ACoS dropped from 32% to 21%
10 hours per week saved on manual bid adjustments
Total sales growth of 22% YoY after the optimization