Amazon PPC Insights from Specialists Who Run Real Accounts
Automation, budget strategy and ad management - written by the eStore Factory team behind BidBison.
Every post here comes out of accounts we actually manage. eStore Factory has run Amazon advertising for brands since 2014, and BidBison is the automation we built because the manual work stopped scaling. So the writing has a point of view: bid changes should be boring and repeatable, ACoS is a constraint rather than a goal, and any tactic that cannot be explained in one sentence is usually not worth running.
What you will not find: recycled Amazon help-page summaries, or claims without numbers behind them. Where we quote a result, it comes from a real account and we say what the account looked like. Where something only works in certain conditions - dayparting is the obvious example - we say when it does not work too.
Amazon PPC software comparison 2026: Adtomic vs Perpetua vs BidBison
Pricing, automation depth and honest limits for four genuinely different ways to run Amazon ads.
Can AI really manage Amazon Ads better than a human?
Where automation wins, where judgment still wins, and the task-by-task split between them.
How machine learning bidding adjusts to Amazon's algorithm changes
Why a static rule only understands one condition, and what adaptive bidding reads instead.
Put this into practice automatically.
BidBison runs the strategy for you. 14-day free trial, credit card required.