How long does setup take?
About ten minutes. You authorise your Amazon Ads account, choose a goal per campaign group, set a target ACoS, and switch automation on. There is nothing to install and no data feed to configure.
What happens in the first week?
BidBison reads your existing campaign history, then moves bids in small increments rather than resetting them. Expect visible bid activity within 24 hours and meaningful ACoS movement in two to three weeks, once attribution has settled.
Will it restructure my campaigns?
No. It works inside the structure you already have. It will harvest converting search terms into the campaigns you nominate and add negatives, but it does not tear down or rebuild your account.
What if I do not like a change it made?
Every change is logged with the reason. You can revert a bid, exclude a keyword from automation, or pause automation for a campaign entirely, and manual values you set are never overwritten.
Do I need to keep checking it?
No, but alerts will find you if something needs a decision - budget caps hit early, spend spikes, a campaign drifting off target. Most sellers check the weekly report and nothing else.
Last reviewed 1 September 2026 by the eStore Factory advertising team.