How BidBison's Amazon PPC Automation Software Works
How it works

How to Start Selling on Amazon with Fully Automated PPC

No rules to wire up, no formulas to maintain. You tell BidBison the outcome you want, and the strategy engine runs your Amazon Sponsored Ads around the clock to hold that line.

1

Connect your account

Link your Amazon Advertising account in a couple of clicks. A credit card is required to start your 14-day free trial, and BidBison reads your existing campaigns straight away so you start with your real account, not a blank slate.

2

Pick a goal per product or campaign

Skip the rule-building. Choose the plain-language outcome that matches where each product is in its life cycle, and BidBison applies a complete, expert-built playbook for it.

Get found fast Maintain ACoS Scale winners Reduce ACoS Clear stock Brands · Display · Video
3

Set your target ACoS

One number. That target is the constraint the engine optimizes around - it pushes for more sales when you have room and defends your margin the moment spend drifts above the line.

4

BidBison runs it around the clock

Bids, budgets, keyword harvesting, negatives, and day parting are all handled automatically, hour by hour. You watch every move on the live dashboard and step in only when you want to.

Bid adjustments Budget pacing Search-term harvesting Negative keywords Day parting
Why the automation earns trust

Judgment that rule-based tools can't copy.

Most tools automate the clicks. BidBison automates the thinking, with two safeguards built into every strategy.

It won't thrash your bids

Anti-oscillation logic keeps bids inside a sensible band instead of bouncing them up and down every day. No more chasing yesterday's data into tomorrow's overcorrection.

It protects new customers

On Brand strategies, new-to-brand keyword protection keeps valuable keywords alive even when last-click math makes them look expensive, so you don't cut the terms that build your customer base.

Questions

How it works, answered.

How long does setup take?
About ten minutes. You authorise your Amazon Ads account, choose a goal per campaign group, set a target ACoS, and switch automation on. There is nothing to install and no data feed to configure.
What happens in the first week?
BidBison reads your existing campaign history, then moves bids in small increments rather than resetting them. Expect visible bid activity within 24 hours and meaningful ACoS movement in two to three weeks, once attribution has settled.
Will it restructure my campaigns?
No. It works inside the structure you already have. It will harvest converting search terms into the campaigns you nominate and add negatives, but it does not tear down or rebuild your account.
What if I do not like a change it made?
Every change is logged with the reason. You can revert a bid, exclude a keyword from automation, or pause automation for a campaign entirely, and manual values you set are never overwritten.
Do I need to keep checking it?
No, but alerts will find you if something needs a decision - budget caps hit early, spend spikes, a campaign drifting off target. Most sellers check the weekly report and nothing else.

Last reviewed 1 September 2026 by the eStore Factory advertising team.

See it run on your own account.

Connect your Amazon Advertising account and watch the strategy engine work. Every feature, 14-day free trial, credit card required.