The Amazon PPC Software Built to Handle Everything
Goal-based automation, granular control when you want it, keyword intelligence, real reporting, and proactive alerts - built for Sponsored Products, Brands, Display, and TV across every marketplace you sell in.
Complete PPC playbooks, not just rules.
Each strategy is an expert-built plan for a specific outcome. Pick the one that matches where your product is, set a target ACoS, and BidBison runs the whole thing - with the judgment competitors cannot easily copy.
- Goal-based strategies for Sponsored Products - launch, maintain, scale, reduce ACoS, and clear stock.
- Dedicated Brands, Display & Video strategies - each tuned to how that ad type actually performs.
- Anti-oscillation bid control - keeps bids inside a sensible band instead of bouncing them daily.
- New-to-brand keyword protection - keeps valuable Brand keywords alive when last-click math undervalues them.
Strategy picker
AI Strategy presets
Presets for speed. Full control when you want it.
When a preset is not enough, build your own. The Rule Book expresses any bid, budget, or search-term logic your business runs on - no code required - and day parting gives you hourly control across the full week.
- Custom Rule Book - build any bid, budget, or search-term rule, like "50+ clicks, zero orders in 14 days → add as negative".
- Day parting - hourly bid multipliers across all seven days, so you spend where the conversions are.
- Scheduling - run any rule hourly, daily, or weekly, automatically.
Day parting
bid multiplier · 7 days × 24 hours
A keyword research machine that never sleeps.
BidBison mines your Auto and Broad campaigns for the search terms that actually converted, then surfaces them so you can promote winners and block waste in bulk.
- Search-term harvesting - promote proven terms from Auto and Broad into exact or phrase keywords.
- Automatic negative flagging - spot wasteful terms and add them as negatives across campaigns in bulk.
- Shopper-query visibility - see the real searches behind every keyword and product target.
Search term harvest
415 matching terms
The account view Amazon never gave you.
Every metric that matters on one screen, sliced the way you actually think about your account. Compare any period to the last, then export it in one click.
- Dashboard trends - daily spend, sales, ACoS, and RoAS at a glance.
- Breakdowns that matter - performance by match type, campaign, placement, and product / ASIN.
- Period comparison + export - current vs previous, with one-click export to Excel.
Spend by match type
last 30 days
Never find out three days too late.
BidBison watches your account around the clock and flags the problems that quietly drain budget, before they cost you a weekend of spend.
Buy Box lost
Ads still running on an ASIN where you've lost the Buy Box, sending clicks straight to a competitor.
Out of stock, still spending
Products at zero inventory still burning ad budget on impressions that can't convert.
Campaigns rejected
Anything Amazon has flagged, made ineligible, or rejected, surfaced the moment it happens.
These are the named alerts shipping today. The full set of 13 alert types is being finalized - the rest will be listed here as they're confirmed.
Recommendation & Alerts feed
live in your dashboard
Built for every Amazon ad type, across every marketplace.
Features, answered.
Do I have to build rules to use BidBison?
Which Amazon ad types does BidBison manage?
Can I still change bids manually?
How long before automation has enough data?
Does BidBison work for a single small account?
Last reviewed 1 September 2026 by the eStore Factory advertising team.
Try every feature free for 14 days.
The whole platform, credit card required to start. Or hand it to our team and we'll run it for you.