Outcomes over rules
You shouldn't have to wire up formulas to run good ads. Tell the engine the result you want and let it hold the line.
About
The Advertising Agency for Amazon Sellers Who Want It Automated
BidBison comes from eStore Factory, a certified Amazon advertising agency that has managed Sponsored Ads for sellers and brands since 2014. After years of running PPC across hundreds of accounts, we turned the repetitive, judgment-heavy work into a strategy engine - so any seller can run their ads the way our specialists do.
Why we built it
Across every account we managed, the same pattern showed up. Bids drifted. Search terms went unchecked. Out-of-stock products kept spending. The fixes were rarely complicated - they were just constant, and they demanded judgment that generic, rule-based tools couldn't supply.
So we encoded that judgment. The goal-based strategies, the anti-oscillation logic that keeps bids from thrashing, the new-to-brand protection that defends valuable keywords - all of it came directly from the patterns our team saw working real seller accounts. BidBison is that experience, made repeatable.
What we believe
Judgment, not just automation
Anyone can automate clicks. The value is in the decisions - when to push, when to protect, when to do nothing.
Transparency by default
Whether you self-serve or go managed, you watch every move on the same live dashboard. No black boxes.
The agency behind the tool
eStore Factory - a certified Amazon agency since 2014.
BidBison is a product of eStore Factory. The same specialists who shaped the strategy engine also run our managed service, so the expertise that built the tool is available to run your account end to end.
More on our certifications, track record, and client results is on the way - we'd rather publish real numbers than rounded-up ones.
Since 2014
Over a decade managing Amazon Sponsored Ads for sellers and brands.
Self-serve or managed
Run BidBison yourself, or have our specialists run it for you - same platform either way.
Questions
About BidBison, answered.
Who is behind BidBison?
eStore Factory, a certified Amazon advertising agency running Amazon accounts since 2014. BidBison started as the agency's internal automation and became a product because clients asked for access to it.
Why build another PPC tool?
Because rule-based tools push the hard thinking back onto the seller. Our specialists wanted automation that encodes what they actually do - hold a target, protect brand terms, keep bids stable - rather than a rules editor.
Do you work with agencies as well as brands?
Yes. Agencies use the platform across client accounts, and brands use either the self-serve plans or the managed service where our specialists run the account.
Where is the team based?
eStore Factory operates globally with Amazon advertising specialists supporting sellers across North America, Europe, Australia and Asia-Pacific marketplaces.
Last reviewed 1 September 2026 by the eStore Factory advertising team.
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