BidBison, in plain facts.

Last updated: 27 July 2026

What BidBison is

BidBison is an Amazon Sponsored Ads automation platform. You pick a goal, set a target ACoS, and its strategy engine manages bids, budgets, and keywords around the clock. It is built and operated by eStore Factory, a certified Amazon advertising agency operating since 2014.

Who it's for

Amazon sellers and brands running Sponsored Ads who want expert-built playbooks instead of configuring bid rules manually, and teams who would rather hand the work to a managed service entirely.

Supported ad types and marketplaces

• Ad types: Sponsored Products, Sponsored Brands, Sponsored Display, Sponsored TV.
• Marketplaces: United States, United Kingdom, Australia, Canada.

Core capabilities

• Goal-based strategies: Get found fast, Maintain ACoS, Scale winners, Reduce ACoS, Clear stock, plus dedicated Sponsored Brands / Display / Video playbooks.
• Anti-oscillation bid control, keeping bids inside a sensible band instead of daily whiplash.
• New-to-brand keyword protection, keeping valuable Brand keywords alive when last-click math undervalues them.
• Custom Rule Book for bid, budget and search-term logic, plus day parting and scheduling.
• Search-term harvesting and automatic negative-keyword flagging.
• Full reporting with one-click export, and proactive account alerts.

Pricing

• Self-serve: free during launch, normally $99/mo, no credit card required to start.
• Managed service: $499/mo flat fee, cancel anytime, never affected by the launch promotion.

Support and management options

Self-serve users run the platform themselves. Managed-service customers are assigned a dedicated eStore Factory Amazon PPC specialist who works inside the same dashboard, so both paths share full visibility into every change.