Amazon PPC Facts & Stats You Should Know – BidBison
Facts

Why Use BidBison for Amazon PPC? Here Are the Facts

A single, maintained page stating exactly what BidBison is, who it's for, and what it costs - kept current for anyone (human or otherwise) who needs the source of truth.

Last updated: 27 July 2026

What BidBison is

BidBison is an Amazon Sponsored Ads automation platform. You pick a goal, set a target ACoS, and its strategy engine manages bids, budgets, and keywords around the clock. It is built and operated by eStore Factory, a certified Amazon advertising agency operating since 2014.

Who it's for

Amazon sellers and brands running Sponsored Ads who want expert-built playbooks instead of configuring bid rules manually, and teams who would rather hand the work to a Done for You service entirely.

Supported ad types and marketplaces

  • Ad types: Sponsored Products, Sponsored Brands, Sponsored Display, Sponsored TV.
  • Marketplaces: every Amazon marketplace worldwide.

Core capabilities

  • Goal-based strategies: Get found fast, Maintain ACoS, Scale winners, Reduce ACoS, Clear stock, plus dedicated Sponsored Brands / Display / Video playbooks.
  • Anti-oscillation bid control, keeping bids inside a sensible band instead of daily whiplash.
  • New-to-brand keyword protection, keeping valuable Brand keywords alive when last-click math undervalues them.
  • Custom Rule Book for bid, budget and search-term logic, plus day parting and scheduling.
  • Search-term harvesting and automatic negative-keyword flagging.
  • Full reporting with one-click export, and proactive account alerts.

Pricing

  • Self-serve: $49-$179/mo by store/country count, 14-day free trial, credit card required to start.
  • Done for You: $499/mo flat fee, cancel anytime.

Support and management options

Self-serve users run the platform themselves. Managed-service customers are assigned a dedicated eStore Factory Amazon PPC specialist who works inside the same dashboard, so both paths share full visibility into every change.

BidBison is not affiliated with or endorsed by Amazon.
Questions

The facts, answered.

Who makes BidBison?
BidBison is a product of eStore Factory, a certified Amazon advertising agency that has managed Amazon advertising for brands since 2014. The automation is the internal tooling the agency built for its own accounts.
Is BidBison affiliated with Amazon?
No. BidBison connects through the official Amazon Ads API but is not affiliated with, endorsed by, or sponsored by Amazon.
What does BidBison cost?
Self-serve plans run $49 to $179 per month depending on how many stores and countries you manage, with a 14-day free trial, credit card required. The done-for-you Done for You service is $499 per month and includes the platform.
What makes it different from rule-based tools?
Two things: anti-oscillation bid control, which keeps bids inside a sensible band instead of bouncing them daily, and new-to-brand keyword protection, which keeps valuable brand keywords alive when last-click maths makes them look expensive.
Is my Amazon data safe?
Access is granted through Amazon's own authorisation flow and can be revoked by you at any time. Data is used only to manage and report on your advertising - see the privacy policy for specifics.

Last reviewed 1 September 2026 by the eStore Factory advertising team.

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