28% less wasted spend, 21% more sales in 30 days

Background

Amazon PPC was eating into profits for a mid-sized kitchenware brand selling across the US and UK marketplaces. The brand had healthy sales but every month watched 25-30% of ad spend go into irrelevant clicks and non-converting search terms. Their in-house team spent hours every week tweaking bids manually, yet ACoS stayed stubbornly above 35%.

Challenge

• High ACoS: averaging 35–40% across campaigns.

• Manual management drain: Team spent 10+ hours weekly adjusting bids.

• No TACoS visibility: The focus was only on ACoS, while true profitability was unclear.

• Missed opportunities: Auto campaigns generated sales but valuable keywords were never moved to manual campaigns.

Solution

The brand adopted BidBison, eStore Factory’s in-house PPC automation tool. Instead of relying on spreadsheets and guesswork, BidBison plugged directly into their Amazon account, analyzing campaigns in real time and applying smart automation:

Step 1: Cut wasted spend

Non-converting keywords were automatically paused or down-bid. Within 2 weeks, 18% of spend was reallocated to profitable terms.

Step 2: Optimize bids dynamically

BidBison adjusted keyword bids daily, ensuring the brand stayed competitive without overpaying for clicks.

Step 3: Grow keyword coverage

High-performing terms from auto campaigns were automatically harvested into manual campaigns, building a stronger keyword base.

Step 4: Track TACoS, not just ACoS

BidBison’s dashboard highlighted profitability drivers, showing how organic sales were impacted by PPC spend.

Results (45 days)

• 28% reduction in wasted ad spend

• ACoS dropped from 37% → 24%

• 21% increase in sales with the same budget

• 10+ hours saved per week on manual bid management