43% fewer clicks resulted in 18% higher sales

Background

A well-established fashion brand struggled with inconsistent PPC results. Their ad spend was heavy in broad terms, leading to high traffic volumes but low conversion. Despite decent overall sales, their PPC campaigns weren’t delivering the returns they expected, and the team had no real strategy for keyword optimization. They needed better traffic control.

Challenge

• Inefficient traffic: High-click volumes, but low-quality visitors.

• Broad targeting: Non-converting keywords drained the budget.

• Manual adjustments: Too much time spent tweaking bids instead of focusing on strategy.

• Lack of focus on ROI: The team had no comprehensive view of profit beyond ACoS.

Solution

After adopting BidBison, the brand focused on a more strategic approach to their PPC management, reducing inefficient traffic and reallocating resources.

Step 1: Cut irrelevant clicks

BidBison’s AI automatically paused non-converting keywords that were eating up budget. The brand’s click volume dropped by 43%, but conversion rates improved significantly.

Step 2: Smarter targeting

Switching to a more focused keyword strategy, BidBison prioritized high-intent terms while excluding irrelevant queries with negative keywords.

Step 3: Dynamic bidding

BidBison applied smart bidding based on performance, ensuring that bids for higher-converting keywords were increased, while underperforming terms were reduced or paused.

Step 4: Comprehensive cost tracking

Instead of relying on basic ACoS, BidBison enabled the brand to view their profit margins after factoring in fees, allowing for more efficient budget allocation.

Results (45 days)

• Clicks reduced by 43%, leading to 18% higher sales

• ACoS improved from 28% to 19%

• Sales growth: 24% YoY increase after optimization

• Wasted spend reduced by 31%

• Time saved: 7+ hours/week spent on strategy rather than manual adjustments