The Amazon PPC Management Tool That Alerts You in Time

The alerts that actually matter

• Budget exhausted early. A campaign hitting its daily cap before midday is losing the afternoon's best-converting hours. Flagged the same day, not in a weekly report.
• Spend spike without sales. Spend well above the trailing average with no matching order volume — usually a new search term picking up irrelevant traffic, or a competitor's price change.
• ACoS drifting off target. A campaign group trending away from its target for several consecutive days, rather than a single noisy day.
• Campaign or keyword stopped delivering. Impressions collapsing on a target that was stable — often a suppressed listing, an out-of-stock variant or a lost Buy Box, none of which are bidding problems.
• Bid ceiling reached. A keyword pinned at its maximum and still under-delivering, which is a decision for you rather than the engine.
• Branded traffic being overpaid for. Rising CPC on your own brand terms, which usually means a competitor has moved in.

Why thresholds are relative, not fixed

A $40 spend spike is nothing on a $2,000-a-day account and an emergency on a $60-a-day one. Every threshold is measured against that campaign's own trailing behaviour, so the alerts stay useful as the account grows. A single unusual day is smoothed; a genuine trend is surfaced.

This is also why we do not offer an alert for every metric. Alerts you learn to ignore are worse than no alerts, because they teach you that the notification light means nothing. The set above is what an experienced manager would actually act on.

What to do with each one

An alert that only reports a number wastes the interruption. Each one arrives with the campaign, the numbers behind it, and the change that would address it — raise the cap, negate the term, check inventory, accept the drift because it is a launch. On the items automation can safely handle, you can approve the suggested change from the alert itself.

Where alerts fit in a weekly rhythm

Most sellers using BidBison do not open the dashboard daily. The working pattern is: alerts handle the exceptions as they happen, the weekly report handles the trend, and the monthly review handles strategy. If you are checking the dashboard every morning to see whether something broke, the alerting is not doing its job.

Alerts reach you by email and in-app, and each type can be turned off per account — including for the campaigns you have deliberately left running hot during a launch.

Last reviewed 1 September 2026 by the eStore Factory advertising team.