What is target ACoS automation?

Target ACoS automation adjusts your Amazon Sponsored Ads bids toward a specific Advertising Cost of Sale you set, instead of you calculating and changing bids by hand.

How does BidBison avoid overcorrecting bids?

BidBison uses anti-oscillation bid control, which keeps bids inside a sensible band instead of swinging them up and down every day in response to short-term noise.

What if my ACoS target is unrealistic for a keyword?

The engine optimizes toward your target within the bounds of what a keyword can realistically deliver — it will not force spend that consistently produces no return.

Target ACoS Automation

Set a target ACoS. Let the engine hold the line.

Target ACoS automation means you state the Advertising Cost of Sale you want, and bids move to hold it — without the daily up-down cycle of manual bid management.

Set a target Back to Amazon PPC automation

The problem with manual bidding

Manual ACoS management is a loop you can't win.

Raise a bid, it overshoots. Cut it back, sales drop. Multiply that across hundreds of keywords and manual ACoS management becomes a full-time job that never actually finishes.

Anti-oscillation bid control — keeps bids inside a sensible band instead of bouncing them daily.
New-to-brand keyword protection — keeps valuable Brand keywords alive when last-click math undervalues them.
Works inside your goal — Maintain ACoS, Reduce ACoS and Scale winners all optimize around the same target differently.

Target ACoS · bid band

holding at 22%

Target ACoS strategy setup with bid floor, bid ceiling and campaign selection

How it works

Three steps, then it runs itself.

1

Connect your Amazon Advertising account

BidBison reads live performance data for every campaign, keyword and placement.

2

Set a target ACoS

State the number you want to hold. The engine treats it as the goalpost for every bid decision.

3

The engine holds the band

Bids move up and down inside sensible limits, correcting drift without whiplashing on daily noise.